From the lecture on sustainability, I was pretty shocked when I learnt that the worlds media is dominated by six single Americans. The power they have to use media to put them in more powerful positions thean the governments is a scary thought. Power can be thought of as a new form of imperialism. The following list helped me answer task 5, when writing about George Ritzer's quote on "McDonaldisation". The idea of using this American Icon and lifestyle to appeal to the market importance, is a scary thought for the third world countries who may not know to much about America but this idea of market expansion gives them the idea of the American lifestyle, but can this idea of Ron McDonald actually reflect America or the lifestyle.
Market Importance
1. North America
2. Western Europe, Japan & Australia
3. India, Brazil, China and Eastern Europe
4. Rest of the world.
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