Task 6

Look at the CTS blog that Garry Barker has been writing to complement the lecture programme this year. Write a short response to one of the posts on the blog. Use the ideas that Garry is discussing to mount a short critical evaluation of one piece of Graphic design that you have produced on Level 5.

Open publication - Free publishing - More boards

Gary's post are interesting points and I have chosen to relate the post of the Dymo Tapes to my latest brief for YCN, which was to produce a new way to make money and engage a new audience within a music record label Warp.

The similarities from the Dymo tape to the Warp work produced is the idea of using something that already exists but applying them to a new method for the modern day, The Dymo tape was produced in the 70's and used for punks and people working in workshops. Today the Dymo has been reformed to apply to a younger audience by changing the method of delivery, for a safer, younger, modern item.

The Warp records have been producing music for 20 years now, and they currently have a website to purchase, listen to music but now aimed at tech-savvy young people, myself and Rob Green decided to make an app for mobile devices but keeping the same content as the original website. The idea of applying the new technology with a QR Code scan, to scan rewards found on Warp products opens up to a new market and a new concept but keeping the original content and functions of the website.