Could be interesting to talk about at the target audience is aimed at females but also includes a female gaze, how does this differ to a magazine aimed at a male audience?
This advert is aimed at a male audience but would be good to talk about because it includes both female and male gazes. Paul Messaris notes that female models in ads addressed to women ‘treat the lens as a substitute for the eye of an imaginary male onlooker,’ adding that ‘it could be argued that when women look at these ads, they are actually seeing themselves as a man might see them’
Could talk about how the product aimed at a male target audience is advertised by a female and talk about the reasons why? Using gaze terminology. Berger insisted that women were still ‘depicted in a different way to men - because the "ideal" spectator is always assumed to be male and the image of the woman is designed to flatter him’
The two Versace Adverts above could be good to use to compare the male and female gazes with in the male and female target audience.
Could talk about how the product aimed at a male target audience is advertised by a female and talk about the reasons why? Using gaze terminology. Berger insisted that women were still ‘depicted in a different way to men - because the "ideal" spectator is always assumed to be male and the image of the woman is designed to flatter him’
The two Versace Adverts above could be good to use to compare the male and female gazes with in the male and female target audience.
visual pleasure and narrative cinema laura mulvey
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